Start by understanding your client’s business goals and target audience. Based on this information, develop a plan that includes keyword research, ad targeting, ad copy creation, landing page optimization, and budget allocation.
Once you have a strategy in place, set up campaigns on platforms like Google Ads, Bing Ads, and social media platforms like Facebook, Twitter, and LinkedIn. Ensure that you have tracking and conversion goals set up to measure the effectiveness of the campaigns.
Keep a close eye on the performance of the campaigns and make necessary adjustments to improve their effectiveness. This may involve tweaking ad copy, adjusting targeting options, testing different landing pages, and managing bids and budgets.
Provide your clients with regular reports that show the performance of the campaigns. This will help them understand the value of your services and make informed decisions about future marketing efforts.
The world of digital marketing is constantly evolving, and it’s essential to stay up to date with the latest trends and best practices. Attend industry events, read industry blogs and publications, and participate in online forums to stay informed and ahead of the curve.
Overall, offering SEM services can be a lucrative opportunity for a digital marketing company. However, it requires a deep understanding of the SEM landscape, attention to detail, and a commitment to ongoing education and optimization.